January 10, 2023

January 10, 2023

The Future of Marketing Analytics

Imagine a world where your marketing campaigns are guided by real-time data, rather than guesswork. A world where you can target your on-chain audience with pinpoint accuracy and see the exact impact of your campaigns on your bottom line. Let me show you how.

Use On-Chain Data to Improve Campaign Performance

Today they gather user-related data from web2 analytics tools, which are creating user profiles based on assumptions. This is not always correct data, but it doesn’t stop growth specialists from driving performance.

But growth managers are blind when it comes to web3 analytics. They need advanced marketing analytics to get what they want from the blockchain.

If marketing teams want to make an on-chain analysis, the raw data often is not available at the time and takes weeks for developers to index.

And often it looks like this🤯

How Marketers Can Access The Data They Need In A Few Seconds?

You can track anything you want off-chain with web2 analytics tools. But what about web3?

Imagine a world where your marketing campaigns are guided by real-time data, rather than guesswork. A world where you can target your on-chain audience with pinpoint accuracy and see the exact impact of your campaigns on your bottom line. Let me show you how.

The first problem with on-chain activity – it is currently anonymous. Anyone can read transactions, but they don’t know who it is. It’s like being able to see the traffic passing by on the highway, but not knowing who’s in each car.

There’re many tools right now, trying to create on-chain identity. They use on-chain transactions and analyze which tokens are in the user’s wallet, so they can create assumptions about the user profile. This is great to have, but what if you want to dive deeper?

The answer is very simple. But it took our asses off to work this out.

The platform that we built for marketers and entrepreneurs is like Google Analytics for web3. But the user data is based not on assumptions, but on real activity. Where web3 and web2 work simultaneously passing the information to each other and creating a better vision of the performance.

You’ll get it in a moment when I show you an example.

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Control Every Pease Of Action

Imagine being able to identify the on-chain conversion in a specific protocol, track the source of this conversion, and what was the reason. Let’s say you want to know all about staking conversion.

You launched an ad campaign in different placements (Youtube, Twitter, Telegram, etc.) to reward users for staking your token. Now you want to evaluate the results.

With Tokenguard Dashboard you’ll be able to see which sources (CEX, DEX) generated the most staking amount, and see the comparison in a specific timeframe. You can also segment your audience into different groups based on their behavior (developer, speculator, team member, stakeholder, etc.) to get a clear picture of who they are.

Furthermore, you can dig deeper into the chart to understand the cause behind staking spikes or drops. Whether it’s due to a change in the market, a new update, or something else, you’ll have the information you need to make informed decisions.

With Tokenguard Dashboard, you have a comprehensive and easy-to-use tool that helps you understand your performance and take control of your growth strategy.

Do you want to test Tokenguard Dashboards? Reach out to us through the chat to get early accessđź“ť

Request a contact with our success specialist